Frequently Asked Questions
(FAQ)
What is "local
search?"
Since my customers are local, why is local search
important?
What is
Local Search?
If you use at least one of the major search engines, Google, Yahoo or Bing (Microsoft), or Internet Yellow
Pages, you probably have done a local search. It means you add a city, zip code, county, or geographical area
to your search criteria. Recently, the “Big 3” have introduced services that make it easy to find businesses close
to you or across the country by identifying the location of the searcher’s computer, a unique IP address. These
services compete directly with the Yellow Pages because of their speed and immediacy of result. Potential customers
can find your local business easily in local search. With G3LocalMobile, we make it even easier for your future
customers to find your business when they do local searches.
Since my customers are
local, why is local search important? -
Prospective customers are looking for your type of business online. Research shows that nearly 66%
of all households are looking online, rather than using the traditional yellow pages. Your potential customers
are using local search on the Internet to find local businesses to buy from. Recent studies have shown
that 70% of U.S. households use the internet when making LOCAL buying decisions. Yellow Pages, Newspaper and
direct mail advertising have become much less effective because usage has dropped. In contrast, the number of
online local searches for local
products and services is expected to grow about 33% per year through 2020. Yellow Page is declining
by 4% per year over this same period. Getting Found Locally is the most cost
effective way to tap into this growing market.
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